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A good book...

Pabst Brewing Company: History of an American Business
by Thomas C. Cochran
Price: $24.45



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Dozens of prints available in a variety of sizes up to 40x50.

Shakeout In The Brewing Industry.

Since the end of World War II, the American brewing industry has been undergoing a radical "shakeout" -- that is, the strong have gotten stronger and the weak have died off.

Below is a look at the nation's Top 10 largest beer makers for 1950, 1960, 1970 and 1980, encompassing the thirty-year period when the "shakeout" has been most pronounced. Note the dramatic rise in the percentage of the nation's beer sales held by the 10 largest brewers -- from 38 percent in 1950 to a whopping 93 percent in 1980. (Today, America's Top 10 still hold well above the 90 percent mark, but the exact figure is obscured by the growing amount of beer which is being exported to foreign countries by the large U.S. brewers. For a list of the Top 10 U.S. brewers in 1997, go here.)

Also, note the widening disparity in barrelage between the No. 1 brewer and No. 10 brewer over the decades. In 1950, the gap between No. 1 and No. 10 was a mere 3.5 million barrels; by 1980, the disparity had grown to more than 46 million barrels. (In 1997, the gap was over 90 million barrels).

Finally, in looking at the list of Top 10 brewers in 1980, note that only five of the companies are still operating independently today. The others have either closed or been absorbed by their larger competitors.

**Note: One barrel equals exactly 31 gallons of beer.


Top 10 U.S. Brewers. Year: 1950
RANK BREWER BARRELAGE
1Jos. Schlitz Brewing Co.5,096,840
2Anheuser-Busch, Inc.4,928,000
3Ballantine, Inc.4,375,000
4Pabst Brewing Co.3,418,677
5F & M Schaefer Brewing Co.2,772,000
6Liebmann Bros.2,965,522
7Falstaff Brewing Corp.2,286,707
8Miller Brewing Co.2,105,706
9Blatz Brewing Co.1,756,000
10Pfeiffer Brewing Co.1,618,077

Total Barrelage of All U.S. Brewers in 1950: 82,830,137 barrels.
Top 10 Brewers' Percentage of Total U.S. Barrelage: 38 percent.



Top 10 U.S. Brewers. Year: 1960
RANK BREWER BARRELAGE
1Anheuser-Busch, Inc.8,477,099
2Jos. Schlitz Brewing Co.5,694,000
3Falstaff Brewing Corp.4,915,000
4Carling Brewing Co.4,822,075
5Pabst Brewing Co.4,738,000
6P. Ballantine & Sons4,408,895
7Theo. Hamm Brewing Corp.3,907,040
8F & M Schaefer Brewing Co.3,202,500
9Liebmann Breweries2,950,268
10Miller Brewing Co.2,376,543

Total Barrelage Of All U.S. Brewers in 1960: 87,912,847 barrels.
Top 10 Brewers' Percentage of Total U.S. Barrelage: 52 percent.



Top 10 U.S. Brewers. Year: 1970
RANK BREWER BARRELAGE
1Anheuser-Busch, Inc.22,201,811
2Jos. Schlitz Brewing Co.15,129,000
3Pabst Brewing Co.10,517,000
4Adolph Coors Co.7,277,076
5F & M Schaefer Brewing Co.5,749,000
6Falstaff Brewing Corp.5,386,133
7Miller Brewing Co.5,150,000
8Carling Brewing Co.4,819,000
9Theo. Hamm Brewing Co.4,470,000
10Associated Brewing Co.3,750,000

Total Barrelage Of All U.S. Brewers in 1970: 121,861,000 barrels.
Top 10 Brewers' Percentage of Total U.S. Barrelage: 69 percent.



Top 10 U.S. Brewers. Year: 1980
RANK BREWER BARRELAGE
1Anheuser-Busch, Inc.50,200,000
2Miller Brewing Co.37,300,000
3Pabst Brewing Co.15,091,000
4Jos. Schlitz Brewing Co.14,900,000
5Adolph Coors Co.13,800,000
6G. Heileman Brewing Co.13,270,000
7Stroh Brewery Co.6,161,255
8Olympia Brewing Co.6,091,000
9Falstaff Brewing Co.3,901,000
10C. Schmidt & Sons3,625,000

Total Barrelage Of All U.S. Brewers in 1980: 176,311,699 barrels.
Top 10 Brewers' Percentage of Total U.S. Barrelage: 93 percent.


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